Global Strategic Consultancy
Advising fashion, luxury, and cultural enterprises on market expansion.
Y + O is a boutique advisory working with luxury groups, fashion institutions, high-net-worth founders, and executive leadership navigating growth globally with focus on Asia Pacific and the Middle East.
Headquartered in London, operating globally.
Trusted for cultural intelligence, discretion, and strategic clarity.
What We Do
We advise on expansion, positioning, and long-term value at moments that matter.
Our work sits at the intersection of fashion, culture, and lifestyle, supporting organisations operating across complex international markets.
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Service
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Global Expansion - APAC & Middle East focus
Market entry, regional positioning, ecosystem access -
Brand & Cultural Authority
Cross-cultural positioning, narrative discipline, institutional credibility -
China Digital & Cultural Marketing Strategy
Strategic influence within the world’s most complex market
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Executive & Board-Level Advisory
Founder, CEO, and leadership counsel at inflection points -
Sustainable Long-Term Value
Longevity-led growth, responsible scale, cultural stewardship
How We Work
Y + O operates selectively.
We are not a volume consultancy.
We work with a limited number of clients offering hands-on and strategic partnership.
Our role is discreet, hands-on, strategic, and long-term — supporting decisions that shape trajectory, reputation, and legacy.
Perspective
Enduring brands are built through
clarity, cultural fluency, and disciplined execution.
We advise with a long view.
Engage
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We work by introduction and strategic alignment.
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For collaborations & partnerships:
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