Global Strategic Consultancy
Advising fashion, luxury, and cultural enterprises on market expansion.
Y + O is a global consultancy advising brands, founders, and leaders on cross-border expansion across Europe, Asia Pacific, and the Middle East.
We specialise in navigating cultural complexity — supporting Western organisations expanding East, and Asian or Middle Eastern businesses scaling into Europe and global markets.
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With over two decades of experience across Europe, the Americas, the Middle East, and Asia, we bring cultural fluency and strategic clarity to long-term growth.
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What We Do
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We advise brands and organisations through cross-cultural expansion, positioning, and long-term value at moments that define long-term value.
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Our work sits at the intersection of business strategy, brand authority, and cultural fluency — where missteps are costly and precision matters,
supporting organisations operating across complex international markets.
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Service
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Bicultural & Cross-Market Strategy
Translating vision across Western, Asian, and Middle Eastern contexts -
APAC & Middle East Expansion
Market entry, positioning, and ecosystem navigation -
China Digital & Cultural Systems Advisory
Strategic influence within China’s platform-led market -
Executive & Board-Level Advisory
Founder, CEO, and leadership counsel at inflection points -
Long-Term Value & Sustainability
Growth built for longevity, not exposure
How We Work
Y + O operates selectively.
We are not a volume consultancy.
We work with a limited number of clients offering hands-on and strategic partnership.
Our role is discreet, hands-on, strategic, and long-term — supporting decisions that shape trajectory, reputation, and legacy.
Perspective
Enduring brands are built through
clarity, cultural fluency, and disciplined execution.
We advise with a long view.
Engage
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We work by introduction and strategic alignment.
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For collaborations & partnerships:
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